Ipana, Alka Seltzer and Me

Ipana, Alka Seltzer and Me

Remember the phrase, “If it’s not broke, don’t fix it”? I wonder that about a lot of things and more often now than I used to. One thing that puzzles me is why manufacturers or agencies change an advertisement that is working fine. Sometimes after watching a flashy commercial complete with all the latest TV hijinks, I ask, […]